How it all came full circle
I’m Abby: a lifelong storyteller, dreamer, creative strategist, and community builder with a deep love for St. Petersburg and its people.
I’ve built a business from scratch, right here in St. Pete — and I left the best corporate job I ever had to do so (I was the very first in-house marketing executive at First Watch Restaurants). What started as a dream turned into my full-time livelihood for more than 15 years, and it took me to some incredible places - like the big stage of America’s Got Talent and the small stage of Canterbury, where I taught kids summer camps for over a decade.
After returning to my restaurant marketing roots and leading communications efforts for brands like Kahwa Coffee Roasters and Greenlane, I’ve come to this realization:
The magic happens when strategic marketing merges with authentic storytelling.
This isn’t a marketing agency. It’s a mission to support local restaurants and food & beverage brands by telling the stories that matter most. The ones with heart that make owning a small business so special.
Maybe your best-selling recipe came from your great-grandmother. Maybe you’ve quietly fed first responders or opened your doors to neighbors during a hurricane. Maybe your restaurant is celebrating 30 years in business or perhaps your bar stools have hosted more first dates than you can count. Let’s talk about that. Because everyone has a story to tell, and that’s the secret sauce your customers care about — and the very thing that drives loyalty and retention.
Whether it’s through public relations, UGC, social media collaborations, community engagement, or mutually beneficial brand partnerships, my focus is simple: help good people doing great work get the attention and results they deserve.
I now get to champion the small businesses that make this city so incredible. Let’s lead with love, tell better stories, and get things cookin,’ Together and authentically.
Florida Born. NYC Trained. ‘Burg Rooted.
If you really want to throw it back, I’ve got some career origin stories — like moving to New York City the same week I graduated from UF (Go Gators!) and diving headfirst into agency life as a baby PR intern. There were 7 of us, and only one open position at the end of the internship, which I graciously accepted.
Then came the real fun - like standing outside the Today Show at 4 a.m., client signage in-hand, just hoping to get a shot on national TV. Or riding in the backseat of a taxi while the driver blew through red lights so I could hand-deliver Pizza Hut’s Super Bowl ad exclusive to Entertainment Tonight — with literal minutes to spare.
One time, I even helped rally the entire world to vote on the next M&M’s color. (Spoiler alert: purple won.) Then we landed the Nike account, with Uncle Ben’s and Dannon to follow. I learned from the best, spent a few years climbing the corporate ladder — and I was there on 9/11, a moment in time that still brings tears to my eyes when I think about it.
Those early days as a small-town girl in the big city — fresh out of college and wide-eyed in New York — shaped everything about how I work today. Then, after moving back to Florida, I spent a year at Bloomin’ Brands and nearly five more at First Watch, where I sharpened my skills alongside some of the kindest, smartest people I know — before launching my first business here in the ‘Burg.