• I’m a PR gal through and through. I’ll always be a fan of third party endorsements and working with the news media to gain credibility for your brand. PR isn’t just about getting great press, either. Special events, crisis communications and influencer campaigns also fall under this umbrella.

  • I get it - not everyone loves being in front of the camera. But that shouldn’t be a reason for you to pass up a great opportunity to promote your business. That’s where I come in. I can either media train you for TV, or I’ll be the on-camera face of your brand. Forewarning: I’m going to ask you a ton of questions first, though, because I want your brand to SHINE, and it’s important to nail all those key message points.

  • Before we start cooking, we need a recipe.
    I don’t believe in tossing content at the wall to see what sticks. My approach starts with a clear, customized strategy — one that aligns with your goals, amplifies what makes your business unique, and gives every piece of content a purpose. Whether you’re launching something new, reworking your brand story, or just trying to get more butts in seats, I’ll help you build a marketing game plan that’s thoughtful, flavorful, and built to last.

  • UGC stands for user generated content, and it’s essentially making videos, sharing photos, and telling stories on behalf of brands. Here’s a peek at my UGC Portfolio so you can get a better feel for it. In addition to working with local restaurants, I also create content for national brands. I like being on both sides of the equation to hone my skills and better serve you. And if you work with me, you’re not only working with me. I collab with some of the best local content creators in town!

  • Aligning your company with the right events, business-to-business relationships and charitable organizations not only builds your brand’s reputation, but it also creates mutually beneficial relationships.

  • Billboards, direct mail, social media boosts and digital advertising campaigns are all things that I’m well equipped to handle and have managed in the past. We’ll always talk strategy, budget, KPIs and campaign run dates before moving forward.

  • In addition to having dozens of New Restaurant Openings under my belt (including 3 within the past year), I also have a performance art background and ties with the area’s best entertainers and DJs! It’ll be a stellar event, no doubt, but we’ll also create a new restaurant opening plan that best suits your vision and budget.

What I Bring to the Table

A decorative image featuring a white plate with pink and white flowers and two spoons, with text discussing work options on the plate.

Outside My Wheelhouse

  • I highly recommend a professional photo library to be used for a variety of marketing initiatives like: menus, website, social media content, event fliers, media relations, and ads.

    From time to time, you may have promotions where high quality videography is the best option. We’ll address your needs on a per project basis and will secure quotes from talented professionals.

  • While I do offer limited social media content creation and management (up to 2 brand posts/ week on Meta platforms) - I understand that some companies prefer to post more frequently and on multiple channels. If you require full social media management, I highly recommend Brick Media. I’ve worked closely with the Brick team, and I can’t say enough great things about their capabilities, professionalism and creativity. We’ll sometimes collaborate on special projects, too!

  • Basic needs (think school fliers, signs for your pop-up/ vending shop, business cards): I’ve got you! But if you’re looking for a new logo or an animated, custom graphic - that’s when I phone a friend.

  • Ok, full disclosure: I built the site and handled SEO for the one you’re on right now, but websites are VERY time consuming, and this is not my specialty area. That said, if you need some SEO tweaks or a basic landing page, I can most likely help you out.

(But I Know a Guy)

Plated & Delivered

From star-studded startups to small business pickle parties, there’s no project too big or too small…

Kahwa FPSL Campaign

Disruptive industry marketing, innovative PR boxes, a 3-part high quality video series, and a funeral for a drink. Oh, and I also secured a collab with Mandy (pictured) - big time food and beverage influencer. Definitely a campaign that I’m proud to have put my stamp on.

Ripples x Grand Prix VIP

The Ripples drink printer arrived just days after I started working with Kahwa, and I saw a huge opportunity to capture content at the Grand Prix VIP event. Not only did the drivers share on their own social channels, but having this recap reel posted by Ripples after the event just furthered the reach. And it felt pretty darn good to get this pat on the back just a couple weeks after coming on board as Marketing Director.

Greenlane x Tampa Bay Sun

On-Camera Talent/ Spokesperson
I can now add “was on TV with a giant pink bunny” to my resume.

Tip Top Canning Company UGC

UGC stands for user generated content and I think it’s one of the best ways to support small businesses through 3rd party endorsements and storytelling.

I created this content to promote Tip Top’s Pickle Parties; it was also a great way to get some fun face time with local food reporters.